Online MBA in digital marketing: fees, universities & careers (2026)

Digital marketing is the part of marketing that happens online: search, social media, email, e-commerce and the web data that shows which campaigns worked. As an MBA specialisation it suits people who already do some of this work and want to manage it. Ten UGC-DEB entitled universities offer it online. The lowest fee is ₹99,600 at Uttaranchal University, after its 30% early-bird scholarship, and the highest is ₹2,25,000 at Amity University. We checked these fees in October 2026.

Ten universities and what they charge

University	NAAC	Total fee	Lowest way to pay
Uttaranchal University	A+	₹99,600	List price ₹1,48,000. ₹99,600 after the 30% early-bird scholarship, paid in one go or yearly (₹49,800 a year); ₹1,03,600 if paid by semester (₹25,900 each)
Jaipur National University	A+	₹1,11,550	₹27,888 per semester
VGU Jaipur	A+	₹1,27,500	One-time payment price (15% off). List price ₹1,50,000 (₹37,500 a semester); paying yearly saves 10%
Shoolini University	A+	₹1,30,000	List price ₹2,00,000 before Shoolini’s scholarship
Parul University	A++	₹1,50,000	₹37,500 per semester
Manipal University Jaipur	A+	₹1,56,400	List price ₹1,84,000 before the current 15% offer for all applicants
LPU	A++	₹1,61,600	List price ₹2,00,000 before LPU’s 20% student grant for all applicants
Chandigarh University	A+	₹1,65,000	List price ₹2,20,000 before the 25% early-bird scholarship
DY Patil Pune	A++	₹1,89,400	₹1,79,400 if paid upfront
Amity University	A+	₹2,25,000	₹2,07,000 if paid upfront

All amounts are the universities’ published online MBA fees. A few charge more for some specialisations, and application or exam fees are sometimes extra, so ask for the full digital marketing fee before you pay. Some universities run specialisations that aren’t on their website. Message us and we’ll find out.

Subjects you will cover

Besides the core MBA subjects of accounting, economics, strategy and marketing, you study search engine optimisation and paid search, social media marketing, content and email marketing, web analytics, e-commerce and digital brand strategy.

Digital marketing roles

• Digital marketing executive or manager
• SEO, paid search and performance marketing
• Social media and content marketing
• E-commerce and marketplace management
• Marketing analytics and campaign reporting

Because the course fits around a job, most people use it to get promoted at work or to move into a related role. You won’t get campus placement drives with an online MBA, but most universities offer career support, resume help and a job portal.

A good fit for

• Marketing and sales staff who want digital skills and a manager role
• Content writers, designers and social media executives moving into strategy
• Business owners who sell online and want to grow those sales in a planned way

Choosing between them

1. Check UGC-DEB entitlement for the MBA and the current session at deb.ugc.ac.in. All the Indian universities in this table are entitled.
2. Read the digital marketing syllabus and see whether live classes fit around your job.
3. Total the fee with exam and registration charges, less any early-bird or upfront discount.
4. Ask yourself how much the university’s name matters to future employers. If it doesn’t, a cheaper one is just as valid.

You can compare any two universities side by side, for example VGU Jaipur vs Uttaranchal University.

Questions about this MBA

Which is the cheapest online MBA in Digital Marketing?

Uttaranchal University at ₹99,600 after its 30% early-bird scholarship. Jaipur National University follows at ₹1,11,550.

Is an online MBA in Digital Marketing valid?

Yes, when the university is UGC-DEB entitled. It is an MBA, equal under UGC rules to a regular MBA for jobs, promotions, government recruitment and further study. The specialisation is recorded by the university.

Can I change my specialisation later?

Usually you choose or confirm it in the second year, and some universities let you take two. Rules differ, so ask first.

Message us on WhatsApp or use the form on this page for the digital marketing fee, syllabus and next admission date at two or three universities within your budget.

Written by the Gradonline team · Fees checked October 2026 from official university sources

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